range planning, merchandising and distribution.
Creative confidence is about self-expression without limits — dressing for who you are and what you stand for. This trend embraces rebellious, resourceful design, encouraging lateral thinkers to challenge tradition. As sustainability becomes essential, brands will turn to upcycling, vintage tailoring, and waste-free approaches to connect with conscious consumers. Expect DIY-inspired pieces, hybrid garments for flexible lifestyles, and bold acid brights layered over dark tones — all shaped with clean, geometric lines and gender-neutral energy.
CREATIVE CONFIDENCE.
I focused on the Indie Glow trend within Creative Confidence — inspired by the mid-00s indie scene and today’s more open, emotion-led culture. Gen Z’s honesty and self-expression drive this grungy, lo-fi aesthetic, blending post-pandemic hedonism with a rebellious, joyful energy. Expect slouchy layers, recycled metals, moody tones clashed with acid brights, and fonts that speak loud and raw. It’s all about contrast — emo meets euphoric.INDIE GLOW.
Sense Scapes explores the collision of nature and the digital world — where science meets fiction. Inspired by digital artists and immersive visuals, this trend blends natural textures with futuristic elements like colour-shifting fabrics, optical illusions, and 3D prints. Think ripples, sound waves, and flora reimagined through tech. With asymmetric cuts, cut-outs, and space-age influences, Sense Scapes invites designers to ignite the senses and push the boundaries of reality.
SENSE SCAPES.
Scavenged Beauty explores how natural materials like shells, stones, and metals can be repurposed into wearable art. Inspired by beachcombing and mudlarking, this trend embraces sustainability and craft, combining raw textures with delicate details. Earthy tones, erosion patterns, and mineral-inspired prints shape garments made from linen, hemp, and flax — finished with ruffles, lace, and handmade embellishments.SCAVENGED BEAUTY.
CALVIN KLEIN.
Calvin Klein is a timeless and contemporary fashion brand for Men Women and Children. They provide sleek wardrobe staples with clean lines to elevate your look. Their timeless pieces create simple and relaxed collections that are still luxurious in quality and style. Calvin Kleins flagship store is on Madison Avenue in New York City.
Calvin Klein market level is high-end. It is a premium brand with reasonable pricing which has gained a lot of loyal customers. The garments are made from innovative fabrics that and are produced to a high quality. Its main target customer is upper middle class and higher class individuals however they have collections that suit both higher and lower class demographics. The Black label garments are the designer line, these upscale items are the most expensive items and are aimed at the top- end of society and individuals who have a lot of disposable income. The White Label is the basic fashion garments that are often highly branded with the CK logo and are less expensive. They often duplicate garments in various colour ways and are aimed to lower income individuals and teenagers who want a taste of the luxury life.
Calvin Kleins main consumer is younger men and women between the ages of 15-30. This group are easily reached through social media and are highly influenced by celebrities. These consumers are drawn in by the sexy yet classy aesthetic that follows the latest fashion trends.
Calvin Kleins USP is their minimal designs paired with their iconic logo. The designs and marketing are also known for being provocative yet sophisticated.
