LIVE BRIEF.
BARBOUR ECOMMERCE STYLING.
LOOK 1.
Royal blue, plain, high neck jumper to be paired with denim maxi skirt and black boots.
Add a plain white t-shirt to break up the blue and add another layer of interest.
Simple gold jewellery to complete the look.
Day to night look that would appeal to a wide age range.
LOOK 2.
Black formal jacket paired with dark grey jeans and casual trainers.
Gold accents on jacket to be paired with gold jewellery (gold chunky hoops, black belt with gold detailing).
Paired with a casual white tee underneath to keep attention on jacket.
Attention to detail, clean and minimal look, outfit shown from multiple angles.
LOOK 3.
Long trench coat paired with baggy blue jeans, casual trainers and basic top (Neutral T-shirt or jumper).
Showing how to elevate a very basic outfit by adding a jacket.
Limited accessories as jacket needs to be centre of attention, add tote bag and sunglasses to complete outfit.
Jacket worn open to look casual and worn.
Sleek hair and glowy make up for clean girl aesthetic.
Began in 1894 in the Market Place in South Shields. Today the 5th generation family owned business remains in the North East, with Barbour's headquarters located in Simonside, South Shields.Heritage and lifestyle clothing brand that is known for jackets and coats. But the Barbour wardrobe includes shirts, dresses, knitwear, footwear, accessories and more.
Collections cater for men, women, children and now even dogs! Barbour now has retail stores presence in over 55 countries worldwide including the United Kingdom, United States, Germany, Holland, Austria, France, Italy, Spain, Argentina, New Zealand and Japan.Barbour remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.CURRENT E-COMMERCE.
Currently a lot of the products are styled to represent a more mature women rather than a younger demographic which the brand are targeting for example jackets and jumpers are styled with skinny jeans or navy chinos which aren’t in trend and millennials and gen Z’s will not see themselves wearing these items when they are styled in that way.
E-COMMERCE inspiration.
Barbours competitors who Barbour wants to take inspiration from for the womens e-commerce style the kep piece with other on trend items to create an outfit that will inspire the target audience as it shows them something they can replicate themselves or even better influence them to buy multiple items. For example baggy jeans wand wide leg trousers.
Gender - FemaleAge - 18 - 24Location - North EastStyle - Minimal, trend driven, practical and classicalOccupation - Graduate, working part time in retail Lifestyle - Early morning dog walks, days spent shopping with friends, workdays, searching for graduate jobs Habits - Walking, shopping, coffee dates Consumer habits - shopping once a month at least at middle to high-profile retail establishments, fashionable products with good quality
Barbour are aiming to appeal to a younger demographic from ages 18-24, their target audience as of now is 24-35 therefore in order to successfully do this they must look at styling their pieces the way the younger generation would.