live brief.
merch design for North East Regional championship.
DESIGN EXCLUSIVE EVENT MERCHANDISE FOR SWIMMERS AGED 11–17, INCLUDING A HOODIE, T-SHIRT, SWIMMING CAP, AND WATER BOTTLE. THE DESIGN NEEDED TO BE BOLD, UNIQUE, AND AVOID TYPICAL SWIMMING ICONOGRAPHY — NO GENERIC DIVING LOGOS.
THE FINAL DESIGN WILL BE SCREENPRINTED USING A MAXIMUM OF TWO COLOURS, SO CLEAN LINES AND MINIMAL BLOCK COLOUR WERE KEY. THE TEXT "NER SWIMMING CHAMPIONSHIPS 2024" ALSO HAD TO BE CLEARLY FEATURED.
NESS
Swimwear and accessories brand
Adult and children competitive swimmers
Pop-up stores
Based in NE
NER
North East Regional Championships
Held twice a year - Next event May 2024
Top swimmers in the NE compete - Big deal to the children
Sponsored by NESS who creates merch - hoodie, t-shirt, swimming cap and water bottle
CONCEPT 1
THE ELEMENTS.
4 elements (water, air, earth and fire) inspired from the olympic flame and pool water.
Round edge designs to make it look softer
Inspiration from streetwear designs
Earthy tones to match elements
Bottle Green Hoodie
CONCEPT 2
CHECKERBOARD.
Large Checkerboard Graphic
Novelty graphics including swimmers, sea critters and beach motifs
Blues, greys and neutrals to create a calming and tranquiln seaside theme in contrast to the bold fun graphic.
Sky Blue Hoodie
CONCEPT 3
RETRO SEASIDE.
Inspiration from retro posters
Sun, sea and divers being key graphics
Blues and yellows to create joy
Retro fonts
Royal Blue Hoodie
